design Leader

Jake Deselle

I'm a Principal Product Designer with 20+ years of shaping intuitive, scalable experiences across platforms—based in sunny Scottsdale, Arizona. I thrive at the intersection of design systems, UX strategy, and product innovation, blending hands-on craft with strategic leadership to unlock big wins for both users and the business. I love solving complex problems, leveling up teams, and experimenting with AI and data to push design forward. Always curious, always iterating.

Want to see what that looks like? I’ve got plenty of work to share.

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Product Design

GoDaddy

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Product Design

Qualcomm

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Product Design

AT&T

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Design Systems

Dell Technologies

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Design Systems

Albertsons Companies

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Product Design

Safeway

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