Albertsons Companies

United States

Design Systems

Product Design

Process Development

Product Innovation

User Experience

Fulfillment & Merchandising | Principal Product Designer
Albertsons Companies

I led the design and rollout of a fulfillment focused design system supporting Safeway’s pickup, delivery, and in store digital platforms. Built to reduce inefficiencies, accelerate delivery, and ensure cross team consistency, the system now powers experiences across 12+ product teams and dozens of internal tools.

Problem

Inconsistent UI patterns, accessibility gaps, and redundant components slowed product velocity, introduced usability issues, and created friction in the design-to-development handoff, impacting both team efficiency and customer experience.

Solution

I architected a unified, accessible design system that eliminated ambiguity, improved design quality, and streamlined handoffs, enabling teams to build faster, more consistently, and with greater confidence.

Key Outcomes

35% increase in component reuse, reducing design and engineering duplication
18% faster design to dev handoff, accelerating velocity and cross, team alignment
60+ partners onboarded with scalable design practices and clear documentation
Enabled $10.8M in projected revenue uplift through optimized interaction flows and smarter order editing
Enabled $513K in new ad revenue by monetizing Drive Up & Go touch points

Key Initiatives

System Simplification & Scalability: Audited and unified core components to reduce redundancy and enable faster feature delivery
Inclusive, Brand-Aligned Design: Applied universal design principles while preserving Safeway’s visual identity
DesignOps & Documentation: Built structured Figma libraries, usage guidelines, and onboarding materials to drive adoption and eliminate duplication
Engineering Integration: Partnered with developers to improve design to code fidelity and streamline implementation
Stakeholder Alignment: Used storytelling and data to influence roadmap priorities and secure executive buy in

Impact

This work established a scalable design foundation for Safeway’s digital grocery ecosystem. By embedding design maturity into the fulfillment organization, we improved operational efficiency, strengthened cross functional collaboration, and enhanced the end to end customer experience across high impact touch points.