Qualcomm

Omnitracs

United States

Design Systems

Product Design

Process Development

Product Innovation

User Experience

Enterprise Platforms & Developer Ecosystem | Senior Staff Product Designer
Qualcomm

I led UX strategy and design for Qualcomm’s enterprise SaaS and developer platforms, supporting over 3 billion connected devices globally. My work spanned system design, hardware software integration, and complex workflow optimization across fleet management tools, internal platforms, and developer facing experiences.

Problem

Qualcomm’s internal platforms and developer tools were fragmented and difficult to navigate, resulting in inefficient workflows, low engagement, and inconsistent design experiences across critical touch points.

Solution

I redefined the end to end developer journey and streamlined internal platforms by introducing reusable design patterns, responsive interfaces, and intuitive navigation, enabling teams to scale operations and deliver a more cohesive, efficient experience for both developers and enterprise users.

Key Outcomes

30% reduction in prototyping cycles through reusable components and improved design to dev handoff
‍40% increase in developer engagement (time on site, return visits) following platform redesign
25% reduction in bounce rate driven by simplified navigation and improved information architecture
50% faster time to first API call, accelerating developer onboarding and boosting confidence
30% lift in satisfaction scores, enabled by clearer UI and embedded contextual help
Led and mentored a cross functional team of 5, fostering a strong UX culture across Agile squads

Challenges

Disconnected tools and poor information architecture created confusion and reduced user engagement
Lack of differentiated journeys for new vs. experienced developers hindered onboarding and adoption
Fragmented documentation and inconsistent UI introduced friction, leading to task abandonment and developer drop off

Approach

Streamlined IA & Navigation: Redesigned content structure with clear entry points to reduce cognitive load and guide users efficiently
Onboarding & Toolkits: Introduced guided workflows and curated toolkits to accelerate time to value for new developers
Unified Dashboard: Consolidated key tools (including API playgrounds) into a single, responsive interface to centralize access
Developer-Centric Design: Prioritized clarity, accessibility, and workflow continuity to support deep engagement across varied user needs

Cross Functional Execution

Engineering Partnership: Scaled system components and enabled deep platform integrations through close technical collaboration
Cross-Team Alignment: Worked with product, documentation, and marketing to unify user journeys and ensure consistent messaging
Executive Influence: Presented strategy and outcomes to senior leadership, building cross org alignment and securing delivery support

Impact

This redesign elevated Qualcomm’s Developer Network into a world class, frictionless platform, boosting usability, driving sustained engagement, and accelerating innovation across the developer ecosystem. It also reinforced the strategic value of UX in enterprise and technical product environments.