Albertsons Companies

United States

Design Systems

Product Design

Process Development

Product Innovation

User Experience

Fulfillment & Merchandising | Principal Product Designer
Albertsons Companies

I led the design and rollout of a scalable design system powering Safeway’s pickup, delivery, and in store digital grocery SaaS platforms. My mission: reduce inefficiencies, improve cross team consistency, and accelerate delivery across 12+ product teams.

Problem

Disparate UI patterns, inconsistent accessibility, and redundant components slowed product velocity, weakened customer experience, and created friction across design to dev handoff.

Solution

I architected a unified, inclusive design system that streamlined workflows, elevated design quality, and reduced build ambiguity, empowering teams to move faster with confidence.

Key Outcomes

35% increase in component reuse, reducing design and dev duplication
18% faster design to dev handoff, boosting velocity and alignment
60+ partners onboarded with scalable design practices and clear documentation
Enabled $10.8M in projected revenue uplift via improved interaction flows and smarter order editing
Enabled $513K in new ad revenue through monetized Drive Up & Go experiences

Key Initiatives

System Scalability & Simplification: Audited and unified core components to reduce redundancies and support rapid feature rollout
Inclusive, Brand Aligned Design: Applied universal design principles while maintaining Safeway brand identity
DesignOps & Documentation: Built structured Figma libraries and onboarding materials to reduce duplication and scale adoption
Engineering Collaboration: Partnered closely with devs to streamline design to code translation and improve delivery fidelity
Stakeholder Alignment: Leveraged storytelling and data to influence product strategy and executive decision making

Impact

This work laid the foundation for long term scalability across Safeway’s digital grocery experiences. By embedding design maturity into the fulfillment org, we improved operational efficiency, cross functional collaboration, and the customer journey across key touch points.