Safeway

Principal Product Designer, Safeway Pickup & Delivery – Albertsons Companies
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As Principal Product Designer for Safeway’s Pickup and Delivery suite, I led the end-to-end design strategy to enhance both the Drive Up & Go and grocery delivery experiences across thousands of stores. My work focused on transforming complex fulfillment workflows into intuitive, inclusive, and revenue-generating customer and associate experiences.

Partnering closely with product, engineering, and operations teams, I delivered scalable, customer-centric design solutions that directly addressed key pain points—such as long handoff wait times, lack of real-time transparency, and inconsistent internal processes.

Key Outcomes

• –18% reduction in handoff wait times, improving customer experience and throughput
• +50% increase in real-time customer engagement via enhanced tracking and notifications
• $10.8M+ projected revenue uplift from improved interaction flows and smarter order editing
• $513K in new ad revenue generated from monetized pickup screen pilot

Design System Leadership

• Spearheaded the development of a scalable fulfillment design system, now used by 12+ product teams and 60+ partners, resulting in:
  • +35% increase in component reuse
  • Faster rollout of new features and consistent cross-product UI
• Created and maintained a unified design language in Figma, along with supporting documentation, usage guidelines, and accessibility resources.

Strategic Execution & Collaboration

• Acted as a player/coach, balancing hands-on design with high-level strategy and stakeholder alignment.
• Led prototyping, usability testing, and iterative refinement to ensure high-confidence product decisions.
• Used design storytelling to build empathy, secure cross-functional alignment, and influence roadmap priorities.

Impact‍

This initiative played a critical role in Safeway’s digital transformation and operational scaling, helping the organization meet rising customer expectations while improving internal efficiency and brand consistency across the fulfillment ecosystem.