Qualcomm

Omnitracs

United States

Design Systems

Product Design

Process Development

Product Innovation

User Experience

Enterprise Platforms & Developer Ecosystem | Senior Staff Product Designer
Qualcomm

I led the design of enterprise SaaS tools and developer facing platforms that power Qualcomm’s ecosystem, supporting over 3 billion connected devices globally. My role combined UX strategy, system design, and hardware software integration across fleet management tools, internal platforms, and developer experiences.

Problem

Qualcomm’s internal platforms and developer network were fragmented, complex, and underutilized, leading to inefficient workflows, low engagement, and inconsistent design experiences across tools and touch points.

Solution

I redefined the developer journey and streamlined internal platforms by introducing reusable design patterns, responsive UIs, and clearer navigation, enabling teams to scale operations and support a more seamless ecosystem for developers and enterprise users alike.

Key Outcomes

30% reduction in prototyping cycles via reusable components and streamlined handoff
‍40% increase in developer engagement (time on site, return visits) post redesign
25% reduction in bounce rate with simplified navigation and better IA
50% faster time to first API call, improving developer onboarding speed and confidence
30% lift in satisfaction scores, driven by better UI clarity and contextual help
Led and mentored a cross functional team of 5, fostering a strong UX culture across Agile squads

Challenges

Disconnected tools, cluttered content, and poor IA confused users and reduced engagement
No differentiated journeys for new vs. experienced developers
Fragmented documentation and UI led to friction and abandonment

Approach

Streamlined IA & Navigation: Designed intuitive content structure with clear entry points
Onboarding & Toolkits: Introduced guided workflows and curated kits to speed up time to value
Unified Dashboard: Consolidated tools (incl. API playgrounds) into a single responsive interface
Developer Centric Design: Focused on clarity, accessibility, and workflow continuity across screens

Cross Functional Execution

Partnered with engineering to scale system components and support deep integrations
Collaborated with product, docs, and marketing to align user journeys and messaging
Presented to executive stakeholders, building cross org alignment and securing delivery support

Impact

This redesign positioned Qualcomm’s Developer Network as a world class, frictionless platform, improving usability, increasing engagement, and accelerating innovation across the ecosystem. It also reinforced the business value of UX in enterprise and developer facing contexts.