Qualcomm

Senior Staff Product Designer, Qualcomm – Enterprise Platforms & Developer Ecosystem
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As Senior Staff Product Designer at Qualcomm, I led end-to-end product design for enterprise fleet platforms, internal SaaS tools, and developer-facing experiences—delivering intuitive, scalable solutions that supported Qualcomm’s role in powering over 3 billion connected devices globally.

I owned the full UX lifecycle for over 10 internal and hardware-integrated tools, helping teams transform operationally complex systems into cohesive, user-friendly experiences. This included designing both the software and the hardware it ran on, simplifying workflows for field associates, fleet managers, and developer partners across the ecosystem.

Key Initiatives

• Launching multiple backend SaaS platforms for analytics, sales tracking, and communications—dramatically improving operational visibility and back-office performance.
• Reducing prototyping cycles by 30% by establishing reusable component standards and streamlining handoff with engineering.
• Managing and mentoring a cross-functional team of 5, fostering a culture of rapid iteration, design rigor, and user advocacy across Agile squads.

Case Study: Qualcomm Developer Network (QDN) – Redesigning the Developer Experience

Overview:
Developers are critical to Qualcomm’s success, but the Developer Network platform (QDN) was cluttered, fragmented, and underutilized. I led the redesign of QDN to deliver a modern, integrated experience that accelerated onboarding, increased engagement, and drove broader platform adoption.

Challenges

• Poor information architecture and disconnected tools made it difficult for developers to find or use resources.
• Lack of tailored entry points overwhelmed new users and slowed down experienced ones.
• Fragmented documentation and UI resulted in higher bounce rates and lower satisfaction.

Solutions

• Simplified navigation and content structure, with clear pathways for beginners and advanced developers.
• Introduced guided onboarding, curated toolkits, and contextual help to reduce learning curves.
• Consolidated tools into a unified dashboard, including API playgrounds for experimentation without setup barriers.
• Designed a responsive, developer-centric UI, improving clarity, search, and workflow continuity.

Cross-Functional Execution

• Partnered with engineering and platform teams to scale design systems and support complex integrations.
• Collaborated with product, documentation, and marketing to align user journeys with business goals and messaging.
• Presented to senior stakeholders, driving alignment across orgs and securing support for implementation.

Results

• +40% increase in developer engagement (page views, time on site)
• –25% reduction in bounce rate, indicating better content and navigation flow
• +30% improvement in satisfaction scores, based on post-launch surveys
• –50% time-to-first API call, reflecting faster onboarding and workflow clarity

Impact:
This project demonstrates my ability to lead complex, cross-functional initiatives from insight to impact. I delivered a world-class developer experience that not only drove metrics but repositioned Qualcomm’s platform as a frictionless environment for innovation.